Segments - Save Variable(s) - Cluster Membership

Create a new variable that allocates cases to the most similar cluster (e.g., people to segments) in an output generated by K-Means Cluster Analysis

Creates a new variable that allocates cases to the most similar cluster (e.g., people to segments) in an output generated by using the function Create > Segments > K-Means Cluster AnalysisInsert > Group/Segment > K-Means Cluster Analysis. Observations with missing values in the predictors are not predicted.

To run this script, the setting Inputs > Output should be set to Means.

Example

The script produces a SUMMARY table with the new variable (each category corresponds to a cluster):

Code

includeWeb("QScript R Output Functions");
 
main();

function main() {
    saveVariables("Segment/Cluster memberships", "K-means Cluster Analysis", "predict(", ", use.names = TRUE)", "Pick One", null, "memb", "KMeans");
}

See Also

Further reading: Market Segmentation Software