How to Compute the Net Promoter Score (NPS)
| Related Online Training modules | |
|---|---|
| Recoding Ranges of Values | |
| Generally it is best to access online training from within Q by selecting Help > Online Training |
Manually computing NPS
The Net Promoter Score (NPS) is computed as the difference between two sets of percentages (most commonly, the proportion of people to rate a brand as and 8 to 10 less the proportion to rate the brand as a 6 or less). It is computed as follows:
- In the Blue Drop-down Menu select the likelihood to recommend question. It should be a Pick One or Pick One - Multi.
- Right-click on the table and select Values to open the Value Attributes dialog box.
- Fill in the Value column as follows and press OK
- Replace values 0 through 6 with -100.
- Replace values 7 and 8 with 0.
- Replace values 9 and 10 with 100.
- Right click on the table and select Average from either Statistics - Right or Statistics - Below.
The table will now show the NPS.
Automatically computing NPS
See Create New Variables - Recode Net Promoter Score (NPS) Variable(s).
Significance tests on NPS questions
A common misconception is that the above is a way of "tricking" Q into computing NPS. However, the above is not really a trick as such, but is based on a recognition that the NPS can be computed either as a difference in percentages, or, as the average of a 3-point scale, and that both are, in a mathematical sense, identical. A key benefit of viewing the NPS as the mean of a three point scale is that Q's automatic significance testing is automatically testing for differences in NPS score (i.e., although NPS is described as a difference in percentages, from a statistical testing perspective it is just a three point scale).
See also
- Use Output Text to change the word Average on the table to NPS.
- Change the Question Type to Number or Number - Multi to enable you to crosstab the NPS by other questions.
Further reading: NPS Analysis Tool