1 = Male
2 = Female

1 = Less than 18
2 = 18 to 24
3 = 25 to 29
4 = 30 to 34
5 = 35 to 39
6 = 40 to 44
7 = 45 to 49
8 = 50 to 54
9 = 55 to 64
10 = 65 or more

1 = 18 to 34
2 = 35 to 49
3 = 50 over

Q3 - Apple
1 = Not at all likely 0
2 = 1
3 = 2
4 = 3
5 = 4
6 = 5
7 = 6
8 = 7
9 = 8
10 = 9
11 = Extremely likely10

Q6 Device ownership - iPad
0 = no
1 = yes

1 = Less than $15,000
2 = $15,001 to $30,000
3 = $30,001 to $45,000
4 = $45,001 to $60,000
5 = $60,001 to $90,000
6 = $90.001 to $120,000
7 = $120,001 to $150,000
8 = $150,001 to $200,000
9 = $200,001 or more